If your business doesn’t have a website then you are losing prospects, customers and sales!. Let us briefly go over the ever increasing need to have an online presence when it comes to your business. No longer can you rely on the phone book to get people walking through the door. Your customers are on the internet searching for your products and services, and if they don’t find you they’ll simply choose one of your competitors that are online and do business with them. So you will end up forfeiting that sale.
Now, you may be thinking that websites are too pricey, or you may think it’s not that important to have a website. A website speaks for you while your attend to other needs or even when you are asleep! Below are top 7 reasons why you may want to change your mind about doing business online:
You can Target a Bigger Audience
You have the world at your fingertips when it comes to the internet. Never before has information been so accessible to you and I. Millions of people in Kolkata are online every day searching for something. If your business is online, then the chances of people discovering your business and what you have to offer greatly increases.
Increase Your Brand Awareness
It’s all about getting noticed, and what better way to get your brand out there than to market yourself online. And now, with the advent of Social Media, business is starting to jump at the opportunity to get their message heard. Having a website in conjunction with Social Media is an extremely potent combination and is a great way to bring recognition to your company.
Another reason you need to be online is that with a website, you now have the opportunity to generate more leads. Here’s an example: let’s say you own a computer repair shop and someone comes to your website, and on your site, you’re offering a free e-book about how to keep your computer running fast. You offer this e-book in exchange for their email address. Once they sign up to receive the e-book, you then have a lead. Now you have a way to stay in contact with that individual which may eventually turn into a sale later on down the line. If you didn’t have a website, you would’ve lost that lead. So lead gathering is another great reason why you need a website.
To Build Relationships with Your Customers
Having an online presence gives you the opportunity to build relationships with your customers in Kolkata and gives them the chance to get to know you and your company better. It’s a great way for them to have an inside look at what you do. You can have blogs, company history, pictures, videos etc. A website allows you to become accessible 24 hours a day, 7 days a week, and 365 days a year.
Having a Website Speaks Professionalism
Let’s face it. These days if your business doesn’t have a professional looking website, people will not take you as seriously as your competition that is online and doing well because of it. Having a professional, cutting edge website will speak for itself and will let people know that you mean business and you’re ready to serve them.
Since you do business online, you and your clients would be able to process your transactions faster and smoother. This will save them the time and effort in making deals live in person, especially when both of you are always on the go.
Having a website is cheaper.
When you have a business, you are of course obliged to spend for advertising and promotion services, but when you own a website, you can do all your advertising stuff there. You would have more freedom to promote your products and services, and make more people notice you.